The Peak
Data Privacy and Security Policy
We are Committed to Protect Your Privacy
The Peak, its subsidiaries and controlled entities are committed to protect
your personal and data privacy.
To ensure you can make informed decisions and feel confident about supplying
personal information ("Data") relating to you when using our website,
we provide this notice outlining our online information practices and the choices
you have concerning how the Data is being collected and used.
We limit the collection and use of the Data to the specific information we
need to administer our business, provide you with the highest quality service
and offer various opportunities that may be of interest to you.
This privacy statement complies with the Personal Data (Privacy) Ordinance
of the Hong Kong SAR.
What Data Do We Collect?
We may request information in several areas of our website, including but not
limited to, when you:
- use our Online Reservations, newsletter subscription
and brochure request;
- submit enquiries and feedback forms;
- participate in our special marketing programmes
and surveys.
The types of Data we may collect are:
- Name
- Mailing address
- E-mail address
- Country / Territory of residence
- Telephone number
- Fax number
- Company name and job title
- Credit card information including name of cardholder,
credit card number, credit card billing address and expiry
date
- Travel details and preferences including:
• |
Flight information - flight
number, arrival and departure dates and time, as well
as origin and destination |
• |
Room and other service preferences |
• |
Special needs and interests |
You are not required to provide the Data. However, if you
elect not to supply the Data as requested from each specific
service, we may be unable to deliver you the all the features
that we offer.
How are we going to use the Data?
The Data you provided may be used for one or more of the following purposes:
- To improve our services;
- To process and confirm your room reservation requests, and special services required during your stay;
- To contact you regarding your enquiries;
- For marketing purposes, such as sending you updates
on our latest offers and promotions, including joint- and cross
promotions with our business partners;
- For identification and verification purposes;
- For our own reference and record; or
- When required or authorized by or under law to
disclose the information.
To achieve this, we may have to provide or transfer this information
to third parties, whether in Hong Kong or overseas. However,
we will never identify any single user in particular.
We will never knowingly or intentionally use or share the Data provided to us
online in ways unrelated to the purposes aforementioned.
How Secure is the Data?
To maintain the accuracy of the Data, as well as preventing from unauthorized
access and ensuring the correct use of the Data, we have carried out appropriate
physical, electronic and managerial measures to safeguard and secure the Data
we collect online.
We use Secure Socket Layer (SSL) protocol - an industry standard for encryption
over the Internet, to protect the Data. When you type in sensitive information
such as credit card details, it will be automatically converted into codes before
being securely dispatched over the Internet.
The website has a firewall in place, which should protect the Data collected
from you against unauthorized or accidental access. However, complete confidentiality
and security is not yet possible over the Internet, and privacy cannot be assured
in your communications to us. You acknowledge that personal information is disclosed
at your own risk, and may be subject to unauthorized use by others. This may
result in you receiving unsolicited messages from other parties. We are not responsible
in any manner for direct, indirect, special or consequential damages, howsoever
caused arising out of the communication of information to us.
What About Cookies and Log Files?
A cookie is a piece of information about the user that a website can send to
your web browser, which may then store it on your computer system. With the use
of cookies, we can better serve you when you return to our site. Most web browsers
automatically accept cookies, but if you prefer, you can edit your browser options
to block them in future.
We may collect information regarding your IP address, browser type, domain name
and access time. This information is used for our own research and analysis purposes
and is separate from the Data. We do not link IP addresses to any personal information.
In rare instances, IP addresses may be used to assist in deterring and/or preventing
abusive or criminal activity on the website.
What Can you Do If You Have Questions?
You always have ultimate choice on the information you would like to receive
from us. We will occasionally send you E-mail updates about our latest products
and services, as well as special offers to those who subscribe to such services.
Should you decide not to receive any E-mail updates from us, feel free to unsubscribe
to these services or please e-mail us to remove you from the subscription list.
If you have any queries or comments concerning our privacy and security matters,
please e-mail us.
The Peak Legal Notices
Legal Disclaimer
We may disclose the Data when required by law or court order, or as requested
by other government or law enforcement authorities, or in the good faith that
disclosure is otherwise necessary or advisable including and without limitation
to protect the rights or properties of The Peak. This also applies when we have
reason to believe that disclosing the Data is necessary to identify, contact
or bring legal action against someone who may be causing interference with our
rights or properties, whether intentionally or otherwise, or when anyone else
could be harmed by such activities.
Contents
The information and material contained in this site are for general references
only. The Peak disclaims any warranty or representation of any kind, express
or implied, as to any matter whatsoever relating to this site or any linked site.
To the fullest extent allowed by law, The Peak shall accept no responsibility
or liability in respect of any loss or damages howsoever arising herein.
Use of or visit this site does not constitute an offer of goods and services
by The Peak Goods and services may only be available in certain countries and
any offer to purchase goods or to retain services from The Peak are subject to
acceptance by The Peak and in accordance with specific terms and conditions on
which they are offered.
Links to Other Sites
This website contains links to other sites that are operated under different
privacy practices.
All such websites are independent from this website. The Peak have no control
over the contents of such other websites or their privacy policies or compliance
with the law, and do not vouch for their security. You should therefore be fully
aware the provision of the link does not constitute an endorsement, approval,
or any form of association by or with The Peak. You should therefore remain alert
when you leave our site, and read the privacy statements of other websites. We
have no control over Data that is submitted to these third parties. You access
the data on such websites at your own risk. We recommend you read such statements
when entering these sites.
Our Commitment to Children's Privacy
Protecting the privacy of children is our primary concern. As we cannot distinguish
the age of persons who access our website, a blanket privacy policy is applied.
If a child has provided us with personal information without parental or guardian
consent, the parent or guardian should e-mail us to remove the information and
unsubscribe them from any promotional contact opportunities. The Peak does not
intend to nor does it seek to receive information from minors.
Changes to Privacy Statement
We will post our new statement on this page once we have changed our privacy
statement, so that you are always informed of the way we collect and use the
Data. If at any point we decide to use the Data you submitted under this current
statement in the revised condition, you will be given the opportunity via the
website, E-mail or in writing to opt out or otherwise prevent from such usage. |
